Full Tilt Player Liquidity to Merge Into PokerStars
In news that is at the same time a bit shocking yet not really that surprising at all, Amaya Inc. announced this week that it will merge Full Tilt into PokerStars this spring, boosting the world’s largest online poker room (PokerStars, of course) with an injection of even more player traffic.
In a press release, Amaya said, “Although Full Tilt continues to be a profitable poker room, the gaming brand’s market share has been in decline since its 2012 re-launch,” which really seems to be the impetus behind this decision. Before Black Friday, Full Tilt and PokerStars were huge rivals, going head-to-head in virtually everything they did. PokerStars was still the dominant room in the industry, but Full Tilt was very formidable. But after Black Friday, Full Tilt’s demise (brought on by the company itself because of the intentional mishandling of player funds), and subsequent resurrection by PokerStars’ parent, Rational Group, it hasn’t been the same. Full Tilt has never been able to recapture what it once had. For a while, it was doing ok, sitting at around fourth in PokerScout’s cash game traffic rankings, but it has gradually slid down, now sitting in eleventh with a seven-day average of just 850 players.
Thus, rather than continuing to fight a losing battle with Full Tilt, Amaya decided to simply fold it into PokerStars. Now Amaya can focus all its efforts on PokerStars:
This platform migration will allow Amaya’s development and technology teams to focus on improving one market-leading platform rather than two, leading to a better gaming experience for all; improvements and features will be delivered faster and more efficiently rather than doubling development requirements. For instance, rather than splitting resources developing Full Tilt Jackpot Sit & Go and PokerStars Spin & Go features independently, teams will be able to work together on delivering the best possible product on one platform.
Interestingly, perhaps, it looks like Full Tilt will become a skin of PokerStars, as Amaya’s press release said that Full Tilt avatars will still be available, as will Full Tilt table layouts and promotions. The name Rush Poker will still be used, rather than changing Full Tilt’s “fast fold” poker game to Zoom Poker.
Full Tilt players will be required, though, to have a single account for play on both Full Tilt and PokerStars. Players who already have accounts on both sites will have their Full Tilt account merged into their PokerStars account; they will use their PokerStars screenname at the tables. Those who do not have a Stars account will be given the option to use their Full Tilt username on Stars, if it is available. Otherwise, Full Tilt players will simply be able to create a new PokerStars account and have all their funds, etc. moved over.
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