William Hill Beats Live Betting Ban In Australia
Bookmaking giant William Hill has launched an innovative new feature designed to bypass the ban on online operators in Australia offering live sports betting services.
Online betting is completely legal in Australia, but it’s tightly regulated under the provisions of the Interactive Gambling Act (IGA) of 2001. Any online bookmaker wishing to offer its services to Australian residents must be fully licensed and adhere to a strict code of conduct.
The IGA includes a clause that prohibits companies from offering “real-money online interactive gambling services”. This covers casino games such as roulette and blackjack, but it is also deemed to cover live betting. Online bookmakers are therefore banned from offering in-play betting services and allowing their customers to bet on sports events while they are taking place.
This has long been a contentious issue for the online bookmakers licensed in Australia, as live betting has proved to be incredibly popular with the punters. It accounts for a significant percentage of internet betting activity in regions where it is allowed.
It seems that one operator at least is no longer prepared to miss out on the opportunities that live betting has to offer. William Hill Australia, a division of one of the largest bookmakers in the world, appears to have found a solution that will enable it to provide live betting services to its customers while still operating within the confines of the IGA.
William Hill is well known for leading the way in the online gambling industry, and this latest move is just another example of the innovation it has shown over the years. Their clever new feature, “Click to Call”, takes advantage of the fact that live betting via telephone is perfectly legal under the IGA.
How Click to Call Works
The genius of the “Click to Call” feature is really in its simplicity. Customers can view various live betting markets on their computer or mobile device, make a selection, and then enter their chosen stake. They must then click to make a call to the William Hill’s automated telephone service where they will be presented with three options. They can hear details of their bet, confirm their bet, or cancel their bet. If they confirm their bet it will be placed immediately, while if they cancel it the call will end.
The following devices and browsers are currently compatible with the “Click to Call” feature, and William Hill has stated that wider compatibility is in the pipeline.
- Windows PCs & Macs – Internet Explorer, Chrome, Firefox
- Macs – Safari
- Android Phones & Tablets – Chrome
- Samsung Galaxy S3 – Chrome
Further information on the “Click to Call” feature can be found on William Hill’s website, and they have also published a video tutorial showing how it all works.
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