Vikrant means powerful, courageous, and conqueror of the world, and he certainly lives up to his name when it comes to the impact he has had on the online gambling industry. Vikrant is well-known for his contributions to PartyGaming during his time serving as their marketing CEO.
He helped them launch PartyPoker.com, which was a huge milestone for the company. Vikrant added to the success of the company through his unique marketing strategies and his dedication to customer service. Even though Vikrant left PartyGaming in 2006, these are still values that the company holds on to today.
Vikrant Bhargava was born in Jaipur, India in December of 1972. Throughout high school Bhargava was always at the top of his class; his favorite subjects were math and science.
In 1994, Bhargava first earned a Bachelor's Degree in Technology in electrical engineering from the Indian Institute of Technology located in Dehli. He later attended and graduated from the Indian Institute of Management in Calculatta, earning a Postgraduate's degree in management nearly two years later.
Before heading over to the gambling industry, Bhargava worked as the credit officer of Bank of America where he was responsible for managing credit exposure for the corporate clients in his firm. He also worked in the business analysis division of British Gas, an energy provider that works out of the UK.
Association with PartyGaming
Since Bhargava had attended school with Anurad Dikshit, the software developer for PartyGaming, he already had connections to the company. He sent a resume over to Dikshit, who was quick to recommend him to his boss, Ruth Parasol. In 2000, he accepted a job offer from her, joining the PartyGaming team as their marketing director.
Just one year later, Bhargava managed to launch PartyPoker.com, and was named CEO of that division. He focused on having an excellent customer service department, which came from his background in customer service from his previous jobs. He also was responsible for coming up with creative marketing techniques for the company.
It was Bhargava's idea to invite Hollywood celebrities like Nicole Kidman and Ben Affleck to join in their marketing efforts by playing in a televised poker tournament sponsored by PartyGaming. Their tournaments took place on fancy cruise ships, and they offered lucrative prizes of over one million dollars. These tournaments generated nearly 13 million viewers each time they took place.
Bhargava also focused on explaining the appeal of online gambling to his customers, saying that unlike brick and mortar casinos, it provides an opportunity for players to gamble for low stakes from the comfort of their own homes.
He also helped the company expand by aiding in the development of partycasino.com, a virtual online casino and partysports.com, an online network for sports bettors. In early 2006, Bhargava also thought it would benefit the company to offer multi-lingual versions of poker and more currency options so that they would be able to attract more customers from outside of the United States.
It was almost as if Bhargava could see into the future, because later that same year the United States issued the Unlawful Internet Gambling Enforcement Act. This caused PartyGaming to stop serving US customers, which had been their main source of revenue up to that point.
In May 2006, after this act was instated, Bhargava left PartyGaming for good with plans to set up Veddis Ventures. This new company, founded by Bhargava, is an independent investment company that operates out of London.
Bhargava admits that he has never actually played a hand of poker before in an actual casino, but he does enjoy playing it online. He still owns about 8.6 % of PartyGaming's shares and uses the proceeds from the company to fund his other business endeavors.
He still has a major role in the operations of Veddis Ventures by providing entrepreneurs with management expertise and the necessary capital to get their companies off the ground. As a young entrepreneur himself, he loves being able to encourage others who are trying to start their own businesses.
Bhargava is currently married to his Surabhi Bhargava, and they have two children together. In his spare time he enjoys travelling the world with his family and photographing every moment along the way. He aspires to be a professional photographer someday.
Author: Nicole Miller
Updated: December 2016
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