3 Tips When Using Social Media to Expand Your Esports Resume

by Garrett Klein
on November 11, 2017

As you duck past your minions, you see the closing team in quick pursuit. You have less than three seconds to go; you just need to buy those last few moments of time. Suddenly, your route is cut off as one of the opposing teammates just cut off your path.

The opponents approach as you realize you have nowhere left to run. Those last moments you needed are over. You stop running and stand your ground, facing your opposition.

Times up. Let’s do this. LEEEROYYYYYYYYYYY!!!

Hitting your ultimate ability, you charge directly at the opposing team in a triumphant blood rage. Kill, double kill, triple kill, quadra kill, Enemy Team Dominated! As the smoke settles, you admire your handy work. Oh yes, the enemy team eliminated.

As you smile happily to yourself, you check out your Twitch viewership. Numbers have risen from 1 to 2. Those two people saw you dominate nicely. You read through the chat and notice one message saying, “Great job!!!”

Well, at least mom supports your esports prowess: can always rely on the support of your mother when it comes to the pursuit of your dreams. Well, that is, until you become a certain age and won’t get out of her basement.

Today you will learn how esports players use social media to not only grow their viewership numbers but also market themselves. From solo careers to joining team franchises, they will need to employ many methods to make their way to the top.

If you are an esports bettor, it is important to note the strategies that get employed by professionals trying to make a name for themselves. It can be beneficial to distinguish what one professional is doing from another to find upcoming talent.

Difference Between a Pro and a Schmo

There are many fantastic video game players out there doing remarkable things in their virtual kingdoms. But without people watching them play, either at tournaments or streaming, there isn’t much difference between them and some guy on their couch. Wouldn’t you agree?

What exactly makes someone better than “random couch guy”? It doesn’t just mean having impressive skills at a video game. Those with exceptional gaming skills must find a means to display them to the public. Being able to show off your ability as a gamer and perform in front of people is the key to success in the esports world.

The concept of displaying your skills can be essential whether you are trying to go down your esports path solo or get recruited to a franchise team. It is vital that you find the right avenue to do that.

Your options can range from streaming from your own home to performing on a stage in front of thousands of people. First, you need to get people to “actually” watch you. Now, how exactly do you do that? Social media to the rescue!

Continually Update Content

One of the most important concepts that an esports professional must understand is how to grow their audience. Luckily, we have a multitude of marketing tools right at our disposal to utilize such as Facebook, YouTube, Instagram, Twitter, and so on.

Social Planning

It is essential to find a way to provide something to an audience. Whether it be purely for entertainment or providing them with information, you need to find a way to make people care about who you are.

What would entice you to follow someone on Facebook or Twitter? Why would you want them to come up on your precious newsfeed? There must be something interesting that they provide if you ‘re going to see posts or things they write.

The same concept applies when you want to grow your esports market. I know, easier said than done. Never fear because it is not as difficult as you may think. Keeping useful and relevant content is essential to growing that audience.

As a player within the esports world, you must decide what type of “crowd” you are appealing to will determine what kind of information you want to be spreading out there. You don’t want to become that person who just spams stupid nonsense onto people’s newsfeeds after all.

Your goal is not only to be informative and entertaining to the people that already follow you but also get the word out to others. After all, since we are discussing esports, you can be safe to assume that your audience has gamers.

With that in mind, the content that you should attempt to produce on social media should deal directly with video games or other esports related topics. Don’t think you need to come up with unique ideas that you advertise to people.

You can find video game related stories, game clips, videos, or even inspirational quotes to share with your audience while slipping in your gameplay from time to time.  The idea is to have interesting enough information that people will want to share it with their friends.

With all luck, those friends will share it with their friends, and so on. The idea is to establish yourself and continuously keep information updated. Once people start following you, that will give you the platform you need to showcase your skills and abilities to the masses.

Make Videos

One of the most successful methods that have been used by players to get your name out there is to make videos. They can either be to provide information or purely for entertainment. Initially, without a significant following, they will not be netting you a substantial profit.

Remember, the goal is to grow your audience. Videos provide a valuable marketing tool in which to do that. The idea behind making this type of content is to produce a product first and foremost just to get them out in the world.

For example, if you use YouTube, you can utilize a strategy to grow your channel that will garner viewership. Here is an excellent opportunity to start producing videos of things such as gameplay or strategy guides relating to tactics.

Establishing some quality videos within your channel will be useful in building those esports credentials. Videos are for the long game, and when you find sponsors, the old videos will be just as marketable as the new ones. Think of the videos like creating an audition tape.

This concept is fundamental if your goal is to get recruited into a franchise team. Having videos out there that display your ability and skill will be precisely what team recruiters will be able to review to determine if you have what it takes.

Keep in mind; you will want to make sure your videos professionally depict your personality because the competitive esports scene has a certain level of standards.

You may be the best player in the world, but if people dislike your character, it will not matter.

Ensure you are presenting yourself with the best foot forward. You can treat every video you are making like a potential job interview. Who knows if your future bosses are making their decisions whether to contact you or not at that very moment?

Remember, development of your esports career will not get purely based on becoming a world-famous tournament player. Once you build up a following, you never know who will stumble upon your channel. There are many avenues to success.

Prize Give Away Contests

Finally, a great tip that always works for me is to have giveaway contests. People love free stuff and especially winning it without any stipulations. If they have a chance to win something worth-while you can bet they will follow some simple instructions to get entered.

Remember to make your prizes relevant to the category you are involved with.

After all, you wouldn’t want to offer something that people who follow you would have no interest in what so ever. For example, if you are a gamer you wouldn’t want to provide roofing tiles as a prize.

Although roofing tiles may be a grand prize for many people, that would not necessarily be what would appeal to your fans. Remember, base what you are giving away on your audience. If they are gamers, make whatever you are giving away be game related.

For example, you can have prizes such as digital items in certain video games or actual physical gear like a gaming headset. There are a lot of options to consider when choosing what you want to give out.

It is also important to keep in mind not to make the parameters you set for your give away too outlandish. When I say not having parameters that are too outlandish, I mean letting people enter without much difficulty.

Contest entry can be as simple as providing their email address, subscribing to the YouTube channel, liking you on Facebook, and so on. The idea is to get people to follow what you are doing. You don’t want to have a complicated process to enter, or people will just give up.

The Wrap Up

There are a lot of options when it comes to growing your audience as an esports professional. The use of social media helps expand that resume overall to a broader audience. Deciding if you want to make videos, or post statements or written content, is your decision.

Deciding which approaches to take can be instrumental in determining how to spend the time marketing yourself, and how successful the results.

If you are an esports bettor, it is wise to keep an eye on the up and coming talent within the social media world, because the next place you see them may be the main stage.

Using social media as an opportunity to get a heads up on the player background of a potential underdog can give you excellent odds for a possible tournament match up. Bookmakers are not always combing social media for up and comers after all.

Esports professionals are not the only ones who benefit from their marketing campaigns.  Wise bettors can potentially gain in-depth knowledge about an up and coming talent.

That information can be an excellent addition when making a well-informed wager that could make significant odds in their favor.

Just like professional players, if bettors are willing to put that extra research in, they will get prepared for battles to come.

In the end, social media has many benefits for everyone involved. As a player, you can get your name out there, research your opponents, and market yourself with an exceptional level of success.

Remember, what you put out there is for the world to see.
Be smart in how you present yourself.
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