FanDuel is Becoming a Force Within the Sports Betting Industry

by Rick Rockwell
on September 14, 2018
7

Minute Read

On Thursday, after sports betting had already gone live in West Virginia, the Greenbrier casino and resort opened their FanDuel Sportsbook to a great deal of excitement. This historic casino and resort is owned by the family of West Virginia Governor Jim Justice and it’s also where the Houston Texans practice at for training camp. The opening was just another milestone in FanDuel’s aggressive approach to becoming a major player in the burgeoning legalized sports betting industry.

FanDuel in West Virginia

On August 30th, sports betting opened in West Virginia with the Hollywood Casino at Charles Town Races being the first to take bets. The Greenbrier also received a license to operate a sportsbook, and chose to partner with FanDuel after the casino ownership saw how FanDuel had already succeeded in New Jersey and in other business ventures. Matt King, CEO of FanDuel, made the following initial comments about this partnership with the Greenbrier:

“We are honored to be chosen to provide sports wagering services at the Greenbrier iconic resort in the U.S. As we work towards building out a top sports betting product for the upcoming NFL season, we look forward to bringing West Virginia residents, sports fans and visitors to the Greenbrier the best interactive sports experience on the market.”

The Greenbrier has an onsite wagering platform inside The Casino Club and will also have a FanDuel-branded mobile app and online site.

The FanDuel Sportsbook App

On September 7th, FanDuel announced the launch of its FanDuel Sportsbook app. The online sports, and fantasy sports, company built a secure, simple, and convenient app that allows bettors to place wagers using different payment options on their choice of offered sport. Unfortunately, it’s only available in New Jersey right now, but there’s plans for this app to be used wherever FanDuel is linked to a physical casino.

New Jersey sports fans can bet on basketball, golf, tennis, soccer, basketball, and of course, football, with just a few clicks. As of right now, New Jersey is the only state that will allow sports betting outside of casinos using an app, but that will surely change as more states introduce legislation.

In an article from the AP, Matt King, CEO of FanDuel Group, said:

“FanDuel is creating a new genre of entertainment, and sports betting is another way we can bring fans closer and more engaged to the games and teams they follow. We’re leveraging our experiences building the Sportsbook at the Meadowlands and the global footprint of Paddy Power Betfair to build an online sports betting experience that fans want, love, and can rely on.”

More about The App

The FanDuel Sportsbook app, available for desktop, Android, or iOS, is offering a bonus for new users who sign up for the app and deposit at launch. FanDuel will double the bettor’s first deposit of up to $100. The app also offers a Sports Betting Training Camp for those who need to learn a bit more about sports betting. Users have to make a new account and make a minimal first deposit ($10) within seven days to earn a site wagering credit matching the first deposit.

The app will have different options like parlays, prop bets, moneylines, point spreads, over/unders, teasers, and round robins in addition to a huge list of live in-game wagers that sports bettors can enjoy. There’s also a Betting Slip option that automatically shows a user potential payouts before they place a wager.

Features of the app include:

  • different deposit and payment options (PayPal, debit or credit card, eCheck, and online bank transfer);
  • live betting;
  • ability to withdraw winnings at any time;
  • 24/7 customer service including live call-in center and a dedicated team that will help bettors over social media and the Internet;
  • safe and secure banking; and
  • account protections.

IGT is the backbone of FanDuel’s App

FanDuel is using IGT’s PlayShot sports betting platform to offer its mobile and desktop app. The system allows FanDuel to be able to create dynamic content and betting promotions for mobile, retail, and online betting, all from one source. Enrico Drago, IGT Senior VP PlayDigital, said in a press release on MarketWatch,

“IGT’s online and mobile PlayShot platform deployment with FanDuel Group in New Jersey reinforces the omni-channel sports betting expertise of our PlayDigital organization, and continues the Company’s momentum in seizing and maximizing U.S. sports betting market opportunities. The integration of IGT’s PlayShot platform into FanDuel’s online and mobile sports betting site creates extraordinary user experiences for sports fans in New Jersey and builds on the momentum that we created with FanDuel at Meadowlands Racetrack.”

FanDuel at Meadowlands

In July, FanDuel announced it would open the first legal brick-and-mortar sportsbook at the Meadowlands Sports Complex in New Jersey, on the grounds of an NFL stadium. The 5,300-square-foot sportsbook is next to MetLife Stadium and is part of the Meadowlands Racetrack. The MetLife Stadium is home to the New York Giants and New York Jets. The plan is for bettors to get to the sportsbook early to place their bets, then they can get a shuttle to the stadium to watch the game.

FanDuel was the first online betting site to run a brick-and-mortar sportsbook.

FanDuel and Boyd Gaming Corp

Shortly after Paddy Power Betfair (PPB) bought a controlling stake in FanDuel, the company went ahead and signed a deal with Boyd Gaming Corp (BGC) that would allow PPB to get into the online casino and sports betting markets in the United States.

With this new partnership, FanDuel’s sportsbooks and products will gain access to the states where BGC already has a gaming license, aside from Nevada. There are also states where BGC and MGM Resorts have worked a deal for market sharing.

Boyd Gaming Corp will have the ability to use FanDuel’s Daily Fantasy Sports Technology for its own branded online, sports gaming, abetting, and mobile operations, and the company will get a four percent stake in FanDuel with the option to buy another one percent in the future.

Of the deal, BGC CEO Keith Smith said,

“Through this partnership, Boyd Gaming and FanDuel Group will be in excellent position to successfully capitalize as sports betting and online gaming expand across the country. By doing forces with FanDuel’s nationally known brand, as well as their considerable technical expertise and resources, we will be positioned to build market-leading sports-betting and online gaming operations in each state as they move forward with these new forms of entertainment. We will also see immediate benefits from our cross-marketing agreement with FanDuel, introducing millions of FanDuel customers to Boyd Gaming’s properties nationwide.”

Including market access partnerships already established in New York, New Jersey, and West Virginia, 15 states now have access to the FanDuel site for their online and mobile gambling enjoyment.

About FanDuel

The FanDuel Group is a group of leading brands across sports betting, gaming, daily fantasy sports, TV/media, and advance-deposit wagering including Betfair US, FanDuel, DRAFT, and TVG. Based in New York, FanDuel Group has offices in New Jersey, California, Oregon, Florida, and Scotland.

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