How to Write a Review of an Online Gambling Game

So you want to know how to write a review of an online gambling game? You’ve come to the right place, as we’ve written reviews for dozens if not hundreds of Internet casino games. Many of the reviews we’ve written were for slot machine games, specifically, but the same guidelines apply to writing about card games or blackjack games, too.

Here are the kinds of things we like to do and the kinds of things we like to avoid when we write online gambling game reviews:

1. Write in clear, direct prose

Keep your sentences as short as possible. Write in the active voice. Be direct. If you hate a game, write, I hated this game.

No one is served by vague, unclear, pompous writing. Many people who have no experience or education as writers try to make themselves sound smarter by using big words and long sentences. Don’t do it.

Clarity is more important than anything when writing for the Internet. That’s as true of online gambling game reviews as it is of any other subject.

2. Write short sentences and describe what you see and hear

I read an essay by Roger Ebert, the movie critic, once. In it, he lamented that he had no understanding of a particular movie. He felt like he couldn’t write a coherent review.

But of course, he was a newspaperman, and newspapermen can’t just not turn in their assignments. So he told himself, write short sentences. Describe what you saw and heard.

He was able to complete his assignment.

The best online casino game reviews do the same thing. They describe, in clear prose, what the player saw and heard. If you know anything about casino games, you can also describe how you responded to the game.

Was it fun? Were you bored? Did you win a lot of money or lose a lot of money? Did the game seem loose or tight?

3. Avoid hype or anything that sounds like hype

Most webmasters are in it for a buck. That’s no big deal—our site is monetized via advertising, too. But nothing is more boring to read than an advertisement for a casino game that claims to be a review.

So forget about the advertising speak. Don’t use words like “stunning” and/or “state of the art”. Just be clear and factual about what you saw and heard. Describe your reactions to the games as clearly as possible.

You’ll be surprised when you find that readers respond better to factual information and observations than they do to marketing hype.

4. Research relevant facts and include those, too

If you’re writing about a specific online blackjack game, for example, from a particular casino or software provider, do the research to find out what the actual house edge is for that particular game. In fact, in the case of blackjack, if you know the game rules, you can include information about the correct strategy to use when playing the game.

Don’t just include facts and figures about the house edge, though. Many slot machine games, for example, are inspire by other intellectual property, like superhero movies, etc. In those cases, it’s appropriate to include facts about the intellectual property behind the game, too.

5. Give credit where credit is due

When you’re doing your research for a particular game, you should cite the Web pages you consulted when you were doing your research. This usually means linking to them. A lot of gambling webmasters are reluctant to do this, because they’re afraid of hurting their own site or helping a competitor’s site.

Here’s the thing, though:

If you’re generous when you’re linking out to others’ sites, they’re more likely to be generous when they start looking for sites to link to. You’ll be the beneficiary of that, especially if the links you included in your reviews actually refer traffic to these sites.

6. Include strategy information when there is any

Many gambling games don’t have any kind of strategy advice that needs to be offered. Slot machine games are one example. You put your money in and hope. That’s just about the only advice anyone can offer about slot machine strategy that makes any sense at all.

On the other hand, with video poker and blackjack games, there are specific strategies which allow you to gain on the casino a little bit. This usually means paying less for an hour of entertainment. In almost no case can you get an actual mathematical edge over an online casino.

But you can make sure that the cost of your entertainment is reasonable. You do that by following the correct strategies for the games you’re playing.

7. Include screenshots

They say a picture is worth a thousand words. So why not include a screenshot of the game you’re reviewing?

Multiple screenshots are even better. On most slot machine games, you’ll see several different screens besides just the reels spinning. Most of them have bonus rounds, too. Try to include a screenshot of every aspect of the game that you can.

Don’t be cheap and only include small screenshots, either. Spend some money on some bandwidth and publish some big pictures that actually give your readers an idea of what they can expect. Multiple pictures of a decent size give a reader a much better idea of what to expect than a lot of small thumbnails.

8. Include a playable version of the game

Not all online casino games are available in a free no download version. But if you’re a webmaster, you might want to check with your affiliate manager to find out if it’s possible to include an embedded version of the game on your page.

If a picture is worth a thousand words, then an actual playable game is worth 10,000 words.


Writing reviews of online gambling games can change your perspective on the world of Internet gaming in surprising ways. If you focus on giving your readers a clear idea of what they can expect from a game, you’ll find your diligence repaid tenfold over time.

Michael Stevens: Michael Stevens has been researching and writing topics involving the gambling industry for well over a decade now and is considered an expert on all things casino and sports betting. Michael has been writing for since early 2016.

View Comments (14)

  • Was playing 3D blackjack on ruby bet as recently signed up. There must of been a glitch in the system as the computer had dealt me 3 cards at the start of play. It’s wouldn’t then let me stand and basically I had to keep hitting hit until it went bust. I have sent pictures and everything for them to look into this matter and there telling me nothing is wrong with it absolute joke so don’t play on there sites

  • Golden Nugget - I have been playing a lot with them but I'm done. The slots never ever give you a bonus. You can never win very disappointing. Let your players get a bonus every now and then! Same thing with Hard Rock just started playing on their site but im done there too!!

  • I'd steer clear of global poker. Rip off designed to separate you from your money. Tech issues, minimum cash out of $50. Takes 3-4 weeks to cash out first time and 5-10 after that. Hidden fees and charges..player beware...

  • I've used oshi casino many times I've won , ive lost. I've deposited and withdrew funds . Due to the fact I use an open wifi service that other people use . I won a jackpot on oshi casino . I tried to withdrawal the winnings , they confiscated them returned my deposit and cancelled my account due to fraud. Dont use Oshi casino .

  • I have been playing online for about 3 years and cashed out of Sloto cash for 26k with no problem. I have also cashed out at Miami Club a couple of times for about $3500. However, the reality is that I have put at least 100k into the online casinos and many of them won't cash you out at all and there is not a thing you can do about it. I tried cashing out of 2 of the Genesis casinos and even though the system tells you you have met their ridiculous playthrough and gives you the withdraw amount you are able to cash out, they are not going to pay you. They say you can't rely on the software to give you true information. Then how can you trust their software at all. They will always find some reason to deny you. Treasure Mile, Grand Eagle, Mandarin Palace, Lucky Creek, Wizbet, you are playing for FUN, not to win money. BEWARE. YOU CAN'T WIN EVEN IF YOU WIN.

  • NJ casinos on line operate by them self from the main casinos. DON'T play at the beginning of the month for the payouts are in the toilet cause of taxes the state wants. They now change all the odds in the summer . I've been playing since they started then realize they cut back on payouts and bonuses plus must games take your first 10-20 dollars then pay less then half of the cost to play. The whole system is rig. I had email Gov. Christy and spoke to Commissioner and boy they hand out so much BS. Oh there was one slippage to odds. base number of plays usually 1000-5000 to a win. 5-12 losing plays to 1 win and that under the cost to play

  • Planet 7 and palace of chance simply refuse to pay me my winnings and I have 2k on one 3k kn another. Not alot of money but it's the point. They stall stall stall. Keep putting g my withdrawls back into my account I have to withdrawl ot again and wait another 10. They say there says its 10 days minimum then it's another 20 days to get them to cut the check. Then there is a ten day hold at the bank. Then it bounces and you call the casino and they tell you they had some security breach and they will have to cut new checks. Now it's another 3 months and that's if you even ever get the money. Black jack at these casinos is totally rigged. And I mean totally rigged. Infinite shoot of cards. Believe me you can win at first but if you claim a withdrawl. Try to win a hand of blackjack. Totally rigged. You will get a 2 on every double down and a 10 on every 12 you hit. Like clock work. And it's about 8 to 1 blackjacks to dealer as compared to you the player. And that's taken after playing for about 6 months daily. These sites only take your money they wont pay you. I've been waiting 3 months for payment and every time I inquire about it. They tell me I have to wait. It's coming. Bullshit...

  • So for a few years now I have been playing at springbok casino so last year February I got a big win and as the casino is limited to what can be cashed out I only cashed out 10% of my winnings in 2 days my winnings were put back into the casino I was fine with this as it was my choice to put it back so months later I was still gaming hoping to catch that big win once again as a VIP customer I shared my concerns about the large sums of money I was loosing and I was told it was just a spell of bad luck so I continued playing there so 2 weeks ago I requested the casino send me a list of all my deposits since 2017-02-01 and I got a reply totally changing the subject so I went through all my bank statements to find I had lost a total of R326 000.00 at their casino in the last year that is a bit much for someone going through a bit of bad luck. As a person who games often I understand that sometimes you win and sometimes you loose. But let's be fair here sooner or later you must get some sort of win so people please be very careful of springbok casino I have just given you 326000 reasons to not play there

  • Mrjackvegas

    After a week of sending them my id multiple times I kept just getting emails asking for my id. So I went to live chat and finally found out that it was because I had used a flash. Redone it and that was fine my account was verified. Requested to withdraw my winnings of 1000 and was told that will be reviewed in another 3 days after the 3 days I get asked to send all my documents again plus a picture of holding my id beside my face. Also I needed to get a solicitor or another professional to sign my documents to prove they were mine etc. I am disabled and housebound and this us not possible. I have played on many sites and this is the first time ever I have been asked to do this and think it's ridiculous. They are quick enough to take your money I deposited 200 with them. I ended up just closing my account and losing my money cause I was so upset with it all. Would never recommend this site to anyone.