The PGA Tour made a significant move this week by choosing BetMGM, MGM Resorts International’s sports betting brand, to be the sport’s official sports betting operator.
Not only did these two entities enter into a ground-breaking agreement, but it’s a multi-year deal that includes all kinds of extra benefits with the hope that it propels betting on golf to higher levels.
Details on the Deal
This massive partnership contains numerous opportunities for both entities including a content and marketing relationship. BetMGM will have the rights to use the PGA Tour marks in addition to placing advertisements within its partner’s branding and other media platforms as well.
BetMGM will also have content and video rights, which means you can look forward to pre and postgame programming regarding sports betting. It will even provide information about PGA highlights to its bettors. Matt Prevost, BetMGM chief marketing officer, commented on the deal:
“BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”
Norb Gambuzza, senior vice president of media and gaming for the PGA Tour, stated that this deal will help the PGA Tour reach a new audience and expand on their current fan engagement.
There Is a Mobile Option as Well
There’s a lot of excitement about the BetMGM’s mobile app, which is available on both Android and iOS devices. This app is currently used in a handful of states, and is expected to expand to a total of 11 by the end of 2020.
Some of the states currently offering the BetMGM mobile app include New Jersey, Indiana, Nevada, Colorado, and West Virginia. In these states, fans will be able to bet on golf from the comforts of their own home.
BetMGM has been quite busy behind the scenes as of late, getting all kinds of deals signed. They have also entered into partnerships with the National Lacrosse League, Denver Broncos, Buffalo Wild Wings, and Yahoo Sports. It’s clear they are looking to carve out a sizable piece of the pie in this industry.
With all of these recent deals, the company’s shares are up 2% right now in this volatile market. It seems this could be a winning directive for the company to take and to continue to focus on. In fact, if everything stays on course, the experts have BetMGM revenues pegged at more than $130 million for 2020.
As a longtime freelance writer, avid sports fan, former athlete, and experienced sports bettor, Rick Rockwell has risen up the ranks at GamblingSites.org to become the self-professed "King of the Blog" in his first year with the site. ...
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