Buffalo Wild Wings Wants to Add Sports Betting to Restaurants
Buffalo Wild Wings, a popular sports bar chain with restaurants in all 50 states and all over the world, just might be adding “Sports Betting” to its slogan of “Wings. Beer. Sports.” The restaurant just announced it’s looking to implement sports betting into its nation-wide chain of restaurants as soon as more states pass sports betting into law.
In a statement to ESPN, a Buffalo Wild Wings spokesperson said,
“As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests. We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”
Legal Sports Betting
Since the Supreme Court of the United States overturned a federal ban on sports betting outside of Nevada that had been in effect for 26 years, each state has the opportunity to legislate legal sports betting. So far, Delaware, New Jersey, and Mississippi have started to offer legal sports betting at its casinos and race tracks. Analysts predict that over half of the states will allow sports betting within the next five years. This is a great opportunity for Buffalo Wild Wings to jump on.
Buffalo Wild Wings
Founded in 1982, the restaurant chain has offered some locations that have an almost Vegas-type feel with walls of huge TVs tuned to different sporting events and games. This chain is a perfect fit for sports betting. In the states that allow wagers to be placed in restaurants, it would make Buffalo Wild Wings a preferred destination that would offer wings, booze, and gambling, something that every football fan loves.
Buffalo Wild Wings is a casual dining restaurant and sports bar based in the United States, with restaurants in Canada, Mexico, India, Oman, Philippines, Panama, United Arab Emirates, Saudi Arabia, and Vietnam. They specialize in Buffalo wings and sauces. As of June 2017, there were 1,238 locations. A short-form name for the brand is B-Dubs.
In June 2017, the CEO of the company blamed a slump in sales on the millennials, and told shareholders via a letter that younger consumers want to order delivery and eat quickly, not go and sit at a restaurant and drink and watch sports. Having fewer patrons in restaurants not only hurts food ales, alcohol sales as well. This is where the company gets its highest margins.
The national chain was bought by Arby’s in November 2017, for $2.9 billion plus debt. The deal was completed on February 5, 2018, with Arby’s Restaurant Group changing its name to Inspire Brands. It is the holding parent company for Arby’s, R Taco, and Buffalo Wild Wings. Each restaurant will keep its own individual names, logos, brands, and will operate autonomously.
The Future of Sports Gambling at Buffalo Wild Wings
Licensing requirements to offer legal sports gambling will vary by state, but it looks like Buffalo Wild Wings will have to partner with a current gaming operator in order to add sports betting to its revenue stream. As of right now, there are no further comments regarding the company’s plans to expand into sports betting.
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