Caesars Entertainment Launches New Jersey Sports Betting App
On Thursday, Scientific Games launched mobile online sports betting along with Caesars Entertainment in NJ, just in time to cash in on the start of the pro football season. This means Caesars customers in New Jersey can place sports bets on their mobile devices or desktops in addition to attending a brick-and-mortar Caesars’ sportsbook to place their wagers.
The Caesars Casino & Sports app, powered by Scientific Games, offers to customers the sportsbook platform, player account info, and more. With Scientific Games’ help, Caesars customers have access to the digital portal as well as touchpoint across in-venue screen solutions, which makes the sports betting experience smoother and more enjoyable for those both online and on Caesars’ property.
Keith O’Loughlin, SVP Sportsbook for SG Digital, made the following comments about this app according to a press release via MarketWatch:
“We’re thrilled that Caesars mobile sports betting is live in New Jersey, enabling players to bet on their favorite sports teams today. We’re very proud of delivering a quality mobile betting platform, which truly rounds out Caesars’s sportsbook experience, and the speed with which we were able to launch this offering in this exciting new market. We’re also proud of our Caesars partnership and their activation of a turnkey sports betting solution players will enjoy.”
The Caesars Casino & Sports app is available for iPhone users on the App Store and on Caesars website for those who use Android devices. Anyone can access the mobile app while in the state of New Jersey, and wagers can be placed using MasterCard, VISA, PayPal, and a few other forms of payment. It allows users to wager in real time using the app, and to earn rewards for mobile sportsbook play and redeem at any Caesars location.
Scientific Games Corporation, also called Scientific Games, is an end-to-end gaming and lottery solutions company that has been in business for over 85 years via its acquired companies. With four different operating divisions, Lottery, Gaming, Digital, and Social, the company is based in Las Vegas and has facilities on six continents.
In addition to the luxury hotel, casino, and spa resort in Atlantic City, New Jersey, Caesars Entertainment has resorts and casinos including brands like London Clubs International, Harrah’s, and Horseshoe.
Caesars Atlantic City was Atlantic City’s second casino when it opened in 1979 as Caesars Boardwalk Regency. The casino has over 3,400 slot machines and the gaming space covers 145,000 square feet, making it one of the largest in Atlantic City. The casino is separated into four areas: Palace East, an Asian gaming area; Poker Room, with 20 poker tables; Slots (second floor casino); and Table Games, where players can choose from over 120 table games.
The Total Rewards customer loyalty program offered by Caesars Entertainment resorts and casinos offers benefits like member pricing, free casino play, pre-sale access for select shows, and discounts. The mobile sports betting app is integrated with Total Rewards.
Sports Betting in NJ
Bally’s and Harrah’s (both Caesars properties) were the third and fourth Atlantic City casinos to offer sports betting, behind Borgata and Ocean Resort. Two other locations, Meadowlands in East Rutherford, and Monmouth Park in Oceanport, also offer the option for sports betting for NJ residents and visitors.
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