Dallas Cowboys Partner with Casino, Jerry Jones Strikes Again
If there’s one owner in the NFL that’s not afraid to take bold risks, it’s Jerry Jones. And, on Thursday, Jones made history by creating the first ever partnership between an NFL team and a casino. Numerous outlets have reported that the Dallas Cowboys have announced an official partnership with the WinStar World Casino and Resort.
According to Reuters, Jerry Jones made the following comments about this new deal:
“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world. It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino. We are excited about the future of gaming as it relates to the NFL.”
The WinStar casino is located along I-35 near the border of Texas and Oklahoma. Unfortunately, sports betting still remains illegal in that state as it does in Texas where the Cowboys are located. Currently, only 5 states have full-scale sports betting operations: Nevada, Delaware, New Jersey, Mississippi and West Virginia. Many other states like Pennsylvania and Rhode Island are close to getting their operations up and running.
The NFL has been a staunch opponent to legalized sports betting, unless they get a piece of the pie which would be in the form of integrity fees. The NFL claims that these fees would help to alleviate the burden of having to protect their sports from the evils associated with sports betting.
However, all signs are pointing to an increase in ratings, attendance and revenue for the NFL as a result of legalized sports betting. Clearly demonstrating that sports betting is not hurting the integrity of the game.
About WinStar World Casino
The WinStar World Casino is a world class 600,000 square foot gaming and entertainment resort. It has over 7,400 games, roughly 100 tables with a range of limits, off-track betting, bingo, diverse restaurants, and an event center that has held some of the top musical artists in the world. The resort also has a 3-story hotel tower with over 1,400 beautiful rooms, championship golf courses, a massive convention center that spans over 65,000 square feet, an organic spa and so much more.
The Chickasaw Nation owns and operates the WinStar World Casino and Resort. The Nation’s Governor, Bill Anoatubby, made the following comments about this partnership, according to DallasCowboys.com:
“Hundreds of Chickasaws live in the Dallas area and the Dallas Cowboys are a vital part of the community. While this partnership is a great business deal that is only one of the reasons we are excited to be involved with the Dallas Cowboys and the Jones family. Jerry Jones is committed to enhancing the quality of life of Arlington youth and others in the community, which aligns closely with our mission to enhance the overall quality of life of the Chickasaw people”
What Does this Mean for the NFL and Sports Betting?
In my opinion, this partnership kills the NFL’s argument for sports betting and gambling. With the Texans practicing at a casino resort in West Virginia, the Raiders moving to Las Vegas, and now the Cowboys partnering with a casino, the NFL has no grounds or leverage anymore. Not that it had much leverage to begin with, especially after SCOTUS overturned PASPA in May.
I expect more teams to create partnerships with casinos, especially in the states that have legalized sports betting. For example, don’t be surprised if the New York Jets and the New York Giants hop on board this trail that Jerry Jones has blazed. There’s a racetrack that takes sports bets right next door to the Jets and Giants football stadium. Furthermore, Pennsylvania has over a dozen casinos and sports betting is legal there. The Keystone State also has two professional football teams: Pittsburgh Steelers and Philadelphia Eagles. They could easily partner with a casino nearby.
Let’s not overlook how Jones’ decision could have a serious impact on the Raiders when they make Las Vegas their home in 2 years. Imagine the partnerships they could form with Vegas casinos.
This deal is so groundbreaking, that it’s going to take some time before experts, fans and the NFL can truly understand its impact. For now, it’s just one more positive argument for legalized sports betting in America.
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