Categories: Daily Fantasy

DFS Operator FanDuel Stretching Out into the United Kingdom

Leading daily fantasy sports operator FanDuel has reportedly stretched into the United Kingdom market.

Stretching to U.K.

Per reports, FanDuel has officially been granted a gaming license by the Gambling Commission and is now set up to launch their DFS services to customers based in the U.K.

Gambling Insider learned of the planned United Kingdom launch back in May, with FanDuel reportedly planning an August start. Upon contacting the GC, Gambling Insider learned FanDuel’s pending gaming license was changed to active.

Fantasy Football Project

Per reports, FanDuel has yet to make an official announcement, but has already partnered with sports data company Opta in preparation for the August launch.

The launch is understood to be in time for the beginning of the Premier League pro soccer season, which naturally has a massive U.K. following.

Slow Launch

At least to start, FanDuel will only look to operate pro soccer fantasy games for United Kingdom customers. FanDuel CEO Nigel Eccles suggested the company will look to expand down the road, but for now figures to target the biggest sports niche in the U.K.

FanDuel’s move into the U.K. is expected to operate as a native company, which Eccles stated would offer pounds as playing currency, rather than U.S. dollars.

The move was arguably a long time coming, considering FanDuel was originally founded in the United Kingdom back in 2009. The brand has grown exponentially over the past few years, with FanDuel rivaling DraftKings in a two-compant race for the top DFS operator billing.

Big Expansion

The moved to the United Kingdom has been quite deliberate, as FanDuel has not been shy at all in the past about their desire to expand out of the United States and Canada.

FanDuel co-founder Lesley Eccles previously said that branching out was on the horizon:

“We are looking at how we take this out of America and into other countries. It is clear we still have a lot of upside and growth.”

Eccles’ words echo with the news breaking of the reach out to the United Kingdom, and major expansion could be coming going forward. FanDuel CEO Nigel Eccles even said in an interview with that the DFS industry is destined to thrive in an international market:

“There’s huge opportunity internationally. I’d say in 10 years time, maybe only 40 percent of our revenues would come from the U.S.”

There is no telling for sure if FanDuel stretching out to the U.K. grows to something of that magnitude, but the writing on the wall suggests that Eccles is more right than wrong.

Suffice to say, the DFS industry is alive and well, and quickly becoming an international product.

Kevin Roberts

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