DraftKings Adds Online Casino Games; Increases Market Lead in New Jersey
DraftKings Sportsbook app is not only a leader in DFS, but it’s also proving the company’s long term viability through a continued growth in the gambling and sports betting industries.
Earlier this week, New Jersey’s number-one sports betting platform announced that it is offering additional online casino games within the app.
These new offerings include: Double Double Bonus poker, roulette, and Wheel of Fortune and Cleopatra slots. These games join the already released Blackjack in the casino games section.
Since it rolled out in the middle of December, Blackjack has done really well according to the DraftKings people.
The Co-Founder and CRO of DraftKings, Matt Kalish, discussed the company’s direction and strategy:
“DraftKings is building a true one-stop destination for skin-in-the-game American sports fans. This is an early preview of our larger strategy to roll out iGaming products in early 2019.. As with our industry-leading DFS and sportsbook products, customers can expect to see new product innovation, seamless integration with the full DraftKings platform, and amazing gameplay experience.”
The Convenience of DK
Players will enjoy a shared wallet between the mobile sportsbook and the online casino games as well as the fact that it’s complete all-in-one app. To access the casino games lobby, click or tap on the large promotional ad at the top area of the mobile sportsbook lobby within the DraftKings Sportsbook app.
Info on New Games
Cleopatra (a penny to $600) and Wheel of Fortune (50 cents to $500) have a wide betting range. For Roulette, bets are from $1 to $1,000. Video poker bets will be between $0.10 and $200. Blackjack limit is set from $1 to $100.
DraftKings Sets the Lead with NJ’s Online Sports Betting Industry
DraftKings opened the first online sportsbook in New Jersey in August, making history. Ever since it opened that first sportsbook, it has ruled over the sports betting industry.
November’s revenue numbers show that DraftKings has held its space in the front as a leader. Resorts Digital, which is a combination of BetStars NJ and DraftKings, reported $7,172,171 in revenue from digital sports betting. The majority of that amount came from DraftKings.
The permanent DraftKings Sportsbook at Resorts Casino Hotel in Atlantic City opened in November. Already the number-one daily fantasy sports operator in the United States, DraftKings launched the first mobile sports betting app in New Jersey in August, setting an example for itself for the coming months.
The 5,000-square-foot sportsbook at Resorts has five walk-up wagering windows and 12 self-betting kiosks.
With 135 stadium-style seats, ultra-high-def screens on what seems like screws of video walls, both Resorts and DraftKings officials are hoping it will be a great place to watch games, with a complete food menu, full bar, and even table side bottle service.
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