FanDuel Scores a Touchdown With Sportradar Deal

By in Industry on
4 Minute Read
FanDuel Sportradar NFL

With the 2020 NFL season on track to start in the beginning of September, FanDuel is aggressively preparing to offer daily fantasy players and football bettors and unmatched experience.

Not only did FanDuel make history by partnering with the Denver Broncos this week, the daily fantasy and sports betting powerhouse has also entered into an official deal with Sportradar who provides the official data for the NFL.

Thanks to this deal, FanDuel will be able to offer users the “fastest data feed available”. This service is meant to be used with FanDuel’s live NFL betting feature, which adds a great deal of excitement to the game and a wide range of betting options.

Live Betting Is Poised to Be the Next Big Thing

When it comes to trends in the sports betting market, the next big thing is live betting. In fact, many of the operators in the U.S. market are watching this particular stream of revenue and counting on it to increase year after year.

With this deal, FanDuel has now become one of the first sportsbooks to make a move and sign up for the NFL feed. The deal also marks the beginning of access to all major U.S. sports from Sportradar, again sweetening the pot.

Niall Connell, FanDuel Sportsbook General Manager, commented on the benefits of this deal with Sportradar:

 “Extending the depth of our partnership with Sportradar was a natural next step. Continuing to use Sportradar stats will allow us to further deliver on our promise of improving the experience for our customers.”   

DraftKings also has a deal with Sportradar, which it will use for its daily fantasy sports and football betting options. You can expect other operators to also look into their own arrangements and get in on the action in order to provide competitive football betting options.

In addition to the FanDeal announcement, Sportradar has revealed that it will be developing betting markets that will offer player tracking data for the NFL’s Next Gen Stats (NGS). It’s like taking everything people know about sports betting and then injecting it with a dose of modern technology.

Just How Much Did the Deal Cost?

Those curious about the cost of the deal, it certainly came with a steep price tag. While the exact details of the deal weren’t disclosed, many believe that Sportradar will be shelling out close to $50 million dollars per year to the NFL, which means it will cost companies like FanDuel a good chunk of change.

Of course, this deal also solidifies just how strong the relationship is between sports betting and the NFL. The two seem to go hand-in-hand despite how the NFL strongly opposed gambling on its game.

Nowhere is that more obvious than with the deal that the Denver Broncos entered into this week with two different betting partnerships. It seems that teams are thinking ahead and looking at the various revenue streams for when the NFL kicks off in September.

For now, the big news centers on FanDuel and Sportradar, but don’t expect things to end there. In fact it looks like this is just the beginning as FanDuel is blazing a trail that other sports betting and gaming entities are certain to follow.

Rick Rockwell

As a longtime freelance writer, avid sports fan, former athlete, and experienced sports bettor, Rick Rockwell has risen up the ranks at to become the self-professed "King of the Blog" in his first year with the site. ...

View all posts by Rick Rockwell
Email the author at: [email protected]