Sweden has just recently opened up its online gambling industry. Historically, the government here has taken a hardline stance against any illegal gambling operations. Now, gaming sites in Sweden are being rewarded for following all the regulations set in place.
It’s a welcome sight for gambling companies operating here. Sweden is changing its stance. Will this country begin offering a more relaxed environment for gaming sites to operate in?
For many years, the only legal options to gamble online in Sweden was through the state-run website, Svenska Spel. The government here began working to open the iGaming market to foreign companies in early 2018. Today, some of the top online gambling sites in Europe operate here.
It hasn’t been completely easy for these sites, though. Sweden set many regulations around this industry. People inside the country have the ability to completely block themselves from gambling advertisements and websites. Any companies caught promoting to these people will face heavy fines.
Gaming sites in Sweden are also banned from offering traditional bonuses. This is a hard rule to abide by, as promotions are often the best way for gambling sites to retain a user base.
To ensure these regulations are being met, Sweden teamed up with the Malta Gaming Authority. Malta has been a major regulator in the iGaming industry since 2001. This partnership is providing much better oversight of the gambling sites operating inside Sweden.
Some analysts felt the regulations set in place could push gambling sites in Sweden to leave the market. Fortunately, the government here seems to be changing its stance. Sweden’s Gambling Authority is now “putting a spotlight on good initiatives.”
The government here is handing out awards to companies that show responsibility and sustainable development. The state-run Svenska Spel won an award for sustainability. Mr. Green won an award for customer satisfaction.
Mr. Green has been one of the top gambling sites in Europe for years. It’s clear they’ve spent a considerable amount of time on their customer service options. This company operates a hugely popular online casino and sportsbook.
Rikard Ronaldo, communication director of Mr. Green, commented on the award from Sweden’s Gambling Authority by stating.
“Without the customers, we are nothing! Being named Sweden’s best gaming company for the most satisfied customers, based on the criteria of responsibility and gaming experience shows that what we do within Green Gaming is the right way forward in an evolving industry. We are very happy about this award.”
It’s great to see these gaming sites in Sweden recognized for their services. The government here has been extremely vocal about its criticism of the gambling industry. Now, they are giving credit where credit is due to the websites operating legally and fairly.
This may be a sign that the online gambling market here will expand. Sweden still has a very strict criteria for offering licenses to gaming sites. Perhaps the success of legalized internet gambling operations will change that.
There are a number of companies now entering into this market. Oryx Gaming and Bragg Gaming Group are expected to begin operating here by the end of 2019. In time, all of Europe’s top gambling websites may be operating in this country.
Do you think Sweden is beginning to liberalize its online gambling industry? What website do you want to see operating here this year? Let us know in the comment section below!
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