Over the weekend, popular US gambling publication Las Vegas Review Journal gave the online gambling operator 888 Holdings something of a publicity boost. Having interviewed the company’s COO, Itai Freiberger, at the recent Global Gaming Expo, the publication pointed out that 888 had taken a strong position in the growing regulated gambling market in America.
Freiberger confirmed that 888 was building an online poker network for the United States and had big plans for the region. He also stated that they were monitoring developments in California amid speculation that the state may be introducing online poker legislation next year. The company already has a foothold in the three states that have taken steps to legalize online gambling – Nevada, New Jersey and Delaware.
888 has entered into a number of agreements that have placed it in a strong position to expand its operations in the US in the future. It has formed a joint venture with the global investment firm Avenue Capital Group called All American Poker Network, and has an agreement with Wynn Resorts that they will be given space on this network alongside 888 brands to increase player liquidity.
There is a partnership with Caesars Interactive Entertainment in the poker site WSOP.com, which was recently launched in Nevada, and an agreement with Scientific Games Corporation in Delaware to manage online gambling from three racetrack casinos in the state.
The Las Vegas Review Journal also took a look at some of the other operators that 888 was likely to be competing with in the US. The most prominent competitors mentioned were Bwin.Party, PokerStars, and Paddy Power.
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