PGA Tour Eyeing Gambling Involvement
The PGA may see a future that involves live in-play sports gambling when it comes to professional golf. Regardless of their concrete plans, steps are already being taken to gauge interest in mixing pro golf with the online sports betting industry.
PGA & Sports Betting
Per Bloomberg, the PGA Tour submitted a request for proposals in order to potentially sell in-game data to prospective bookmakers. Per a document pointed out by Bloomberg News that the PGA Tour submitted, the PGA Tour is interested in gauging the “financial upside” of potential deals involving golf betting, which has a hand in $2.8 billion already.
“[PGA Tour] continues to explore the risk/return trade-off associated with potential entry into the online sports gaming category.”
The request for proposals could include potential revenue, profit/sharing and/or equity deals, depending on what deal the PGA Tour strikes, and with which sports data outlet.
While no deal is imminent, the PGA Tour is expected to exhaust all proposals before coming to any conclusion. The PGA Tour remains “far away” from a deal and likely isn’t close to narrowing down any prospective company they would be inclined to deal with exclusively. PGA spokesman Ty Votaw suggested that the PGA Tour considers many different avenues and issues requests for proposals “all the time” and normally does not discuss specifics of ongoing processes.
In other words, the public may not know anything concrete until a deal is finalized. Per reports, it’s very much up in the air a to which sports data company a deal could be reached with, but the likes of WME/IMG and Sportradar are ones to watch. WME/IMG hold exclysive rights to tennis data, while Sportradar provides data on numerous sports to sportsbooks around the world.
It’s a mild surprise to see PGA dipping it’s collective toe into the sports betting industry so soon, as just last September they prohibited their members from endorsing or playing daily fantasy sports. PGA went a step further, demanding that daily fantasy sports sites put an emphasis on daily fantasy golf, rather than include PGA or PGA Tour trademark names in any of their contests.
PGA’s stance against player involvement in the DFS realm is one thing, however, especially since there is logic behind potential corruption when players can start betting on themselves or their competition. A deal involving in-game golf data could be highly beneficial for PGA, however, and it appears they will seriously be considering all proposals.
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