The Patriots Cause a Lower Super Bowl 53 Handle for Nevada
As if the on-field action for SB 53 wasn’t disappointing enough, the sports betting numbers coming out of Nevada paint a picture of additional misery for sportsbooks based on New England’s third straight Super Bowl appearance. Last year, Nevada sportsbooks saw a record $158 million dollar handle on the NFL’s championship game. For SB LIII, the handle was down roughly 8% as NV sportsbooks reported seeing $146 million dollars. This is the second time in the past 10 years that the handle has decreased from the year before. And, the last time it happened was when the New England Patriots defeated the Seattle Seahawks in 2015.
Despite seeing a lower handle, Nevada sportsbooks came out ahead of Super Bowl bettors as they won nearly $11 million dollars. Unfortunately, New Jersey didn’t fare as well. In their first year of taking Super Bowl bets, NJ saw a respectable $35 million dollar handle, but they ended up suffering a 13.1% loss which translates into losing $4.5 million dollars.
It appears that New Jersey bettors were much more successful in their wagers than Nevada bettors. It could be due to NJ’s closer proximity to the Patriots, while Nevada was closer to Los Angeles. Nevada’s 7.4 win percentage was the 4th highest in the last decade. The 2014 Super Bowl was a big winner for NV sportsbooks as they saw a 16.5 winning percentage for a total of $19.6 million. That was the year that the Seahawks pummeled the Broncos 43 to 8.
Although Nevada saw a lower handle than last year, it was still the 2nd highest handle in the last decade and the 4th highest amount that sportsbooks won during that span. It should be noted, since 1991, Nevada sportsbooks have only taken a loss on two occasions: in 2009 when the Patriots loss to the Giants, and in 1995 when the 49ers blew out the Chargers.
While New Jersey lost money in their first legalized Super Bowl betting opportunity, they are still up big in their first 6 months of legal sports betting. According to various reports, New Jersey has taken in over $1 billion in sports bets, while netting $72 million.
Patriots Also Cause a Decline in the TV Ratings
Not only did New England lead to a lower Super Bowl handle in Nevada, they also led to the lowest TV ratings in over a decade. SB LIII averaged a 44.9 rating with a total of 98.2 million viewers watching the game. That’s down nearly 5% from last year’s total of 103.4 million people.
On the field, the Patriots and Rams produced the lowest scoring Super Bowl ever and one of the most boring games in the history of the NFL postseason.
Despite the Patriots having such a negative effect on betting handle, the TV ratings, and on-field production, there was one area that didn’t suffer from the Patriots – Super Bowl advertising. A total of 93 ads were aired during the Super Bowl and advertisers paid a whopping $5.2 million dollars per 30 second commercials. CBS might have suffered from a lack of excitement during the game, but they definitely made a ton of money from advertisements.
In the end, what this tells us is that the general public and majority of football fans are getting tired of seeing this Patriots dynasty.
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