William Hill and IGT to offer States ‘Full-Service’ Sports Betting
Two big players in the sports betting market have teamed up to form a partnership to take advantage of the growing sports betting market in America. William Hill US and International Game Technology (IGT) announced this week that they will offer state lotteries in the country “a full-service solution for betting.”
In the press release, the companies announced the multi-year agreement that will enable them to offer American lotteries a
“fully-managed solution to meet all their current and future needs in sports betting, both maximizing revenues to each state and ensuring a reliable, attractive, and innovative service for players.”
About the Deal
With this deal, the two companies will have a presence in all of the five states that currently have legalized sports betting. Furthermore, IGT has won the contract to operate, with William Hill, the Rhode Island sports betting industry through sportsbooks at the Tiverton and Twin River Casinos.
With IGT’s gaming tech expertise combined with the bookmaking experience of William Hill, this deal forms a strong offering for states that want to pursue legal sports betting with their lotteries.
Out of this partnership, PlayShot of IGT will be made available to lotteries in interested states. Already in four states offering a B2B solution for sportsbooks, PlayShot is described as “an end-to-end sports betting platform for retail and mobile operations.” PlayShot will be available across mobile, desktop, and retail verticals.
Notable Quotes About the Deal
Renato Ascoli, IGT CEO, North America, said of the deal:
“We are delighted to be partnering with William Hill, whose proven leadership and capability in U.S. sports betting operations will ensure that we are able to fully support our lottery customers as states start to regulate these products. Through this unique partnership, our customers will be able to enter this new activity with total confidence and trust in the service being offered. IGT is uniquely positioned as a leader in both lottery and sports betting technologies to deliver innovative solutions that will expand the possibilities for players and for lotteries themselves in this exciting new market. By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technology and operational expertise.”
Joe Asher, CEO of William Hill U.S. said:
“We are delighted to be expanding our relationship with IGT to address the U.S. lottery market together. William Hill’s track record as an operator globally, and our clear leadership as a sports book operator in the U.S., in particular, mean that U.S. lotteries can be confident that in choosing IGT and us together, they will be benefiting from a reliable, trustworthy, and responsibly-managed solution – maximizing revenues to each state with a quality product and service.”
This isn’t the first deal that William Hill US and IGT have worked out. Last month, the two signed a five-year contract to run sports betting operations in Rhode Island after IGT was the only bidder for the contract. IGT is a partner with the Rhode Island Lottery, and gets 32 percent of its revenue for services rendered.
William Hill started out in the UK in 1934. Most of its annual revenues still come from there, where it has a huge national presence. In 2012, William Hill US was established, with its focus on mobile and retail operations in Nevada. Since the ruling in May where the Supreme Court overturned the federal ban on sports betting outside of Nevada and a few other states, William Hill US is planning to spread its operations throughout the United States where permitted.
International Game Technology is a gaming company that offers everything from lotteries to gaming machines and digital and social gaming. IGT’s gaming products are established in countries all over the world and is making its presence known in the U.S. since individual states have started legalizing sports betting.
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