Endemol Games was founded in 1994 by Joop van den Ende and
John de Mol. Perceptive readers will notice that name “Endemol”
combines the two founders’ surnames. The company specializes in
cross platform entertainment, gambling, and gaming programming
serving more than 30 countries worldwide. One country that does
not seem high on their list of places to serve is the United
States. Endemol’s biggest markets include the UK, Spain, Greece,
Italy, Canada, Sweden, and Bulgaria.
For years, Endemol has produced, developed, and crafted
interactive attractions such as slot machines, web-based gaming
applications, game shows, reality TV, kid programming,
entertainment, comedy, drama, and digital media genres. The
company has sold different media platforms in various countries
like: Big Brother (40+ countries), Wipeout (30 countries), The
Money Drop (approximately 50 countries), Fear Factor (sold in 30
countries), and ever popular Deal or No Deal (around 75
The Evolution of Endemol Games
In 2000, Endemol Games was sold to a Spanish Telecom/media
corporation Telefonica, for €5.5 billion. Then in 2005, 25% of
Endemol was released to the public’s eye. Two years later, May
14, 2007, 75% of Endemol shares were bought by the consortium,
Edam Acquisition, a company controlled by Silvio Berlusconi’s
family. As of August 6, 2007, the consortium announced it owns
99.54% of Endemol and planned to buy out the remaining shares.
Since then, Endemol has increased its presence by delving
into new markets or by buying out older production companies.
In December of 2013, Endemol Gaming established itself as a
shareholder in Israel’s Channel 2 franchisee, Reshet. Soon
after, Endemol acquired 100% of Reshet and become Endemol
After a series of business investments and company mergers,
Endemol finally adopted the name “Endemol Shine Group” – a 50:50
joint venture (worth $674 million) between 21st Century Fox and
Apollo Global Management. Under this new business structure, EG
has gained more notoriety than ever before, causing a shift in
their global agenda.
Now Endemol’s focus leans towards game development, land
based gaming, consumer facing, lotteries, mobile platform, and
Endemol Games Partners
The list of companies featured on the “partners” page of the
Endemol Games reads like a who’s who of the online casino
Some of the companies on that list include the following:
A slot machine designer that operates largely out of Europe.
They produce over 200 different slot machine titles.
This is one of the oldest names in software providers for
online casinos, but they re-branded recently as GTECH Gaming.
Another slot machine design and manufacturing company that
caters to casinos and gambling companies in England.
This is one of the oldest bookmakers in the United Kingdom,
having been in business since 1967. They now have a large online
They don’t even call themselves a casino or sportsbook.
They’re a betting exchange that have been in business since
1999. They, too, are primarily doing business in the United
They are possibly one of the largest online gambling
companies in the world, with over 19 million customers in over
200 different countries. The company is headquartered in—you
guessed it—the United Kingdom.
Popular Endemol Slot Games
For the last half decade, Endemol Games has been generating
high quality gambling products such as the following:
Deal or No Deal Slots
Big Brother Slots
Catch Phrase Slots
Come on England! Slots
Below we’ll take a look at some of the more popular
properties produced by Endemol Gaming.
Big Brother Slots
Big Brother is one of the most popular and ground-breaking
reality TV shows in history, but it doesn’t seem like the most
obvious choice for a property to license for a slot machine
game. The show consists of 10 contestants who become roommates.
Over time, the contestants vote to remove the other housemates.
Big Brother slots has game mechanics that mimic the theme of
the show. It’s a 5 reel slots game with a 3 tier progressive
jackpot structure. The game has 25 pay lines and 2 bonus games.
You can also find the game available in a non-progressive
version. Big Brother slots is available in multiple
denominations, from a penny per line per spin up to $5 per line
The reel symbols include icons like newspaper headlines,
cameras, hot tubs, diary room, and of course, a couple having a
Catch Phrase Slots
Catch Phrase was a popular game show that aired in the 1980s.
At one time, over 8 million viewers tuned in for every episode.
The game has 5 reels, 20 paylines, and 3 bonus games. The actual
host of the show has been replaced with a cartoon
character/icon—maybe they couldn’t get the rights to the host’s
At any rate, it’s a fun game, especially for fans of vintage
television game shows.
Come on England! Slots
Come on England! Slots have 5 reels and 20 paylines. You can
win up to 10 free spins at a time, and the game does feature
stacked wilds. The game is available online at a couple of
different casinos. The game’s theme relates to football as it’s
played in England. (Americans call that soccer.)
Deal or No Deal Slots
Deal or No Deal might have been the most popular game show in
the world for a time. Like many popular shows in the United
States, it originated in England. The slot machine game from
Endemol Games isn’t actually a single game at all—it’s a series
of electronic games featuring the Deal or No Deal branding.
These games include the following:
Deal or No Deal Blackjack
Deal or No Deal Roulette
Deal or No Deal Jackpot International
Le Banquier (Deal or No Deal Canada)
Deal or No Deal Greece
Deal or No Deal Italy
Deal or No Deal –The Banker’s Riches
Deal or No Deal Jackpot
Deal or No Deal Instant Win
Deal or No Deal International
Deal or No Deal Mini
¡Allá tú! (Deal or No Deal Spain)
Deal or No Deal Bingo
Super Deal! (Deal or No Deal Greece)
Deal or No Deal Mini Game Bulgaria
Deal or No Deal Mini Game Sweden
If you didn’t know any better, you might think that
Hulkamania slots have something to do with Marvel’s character
The Incredible Hulk. But it’s easy to forget that there’s
another Hulk out there—Hulk Hogan. And that’s who this slot
The game has 5 reels, 20 paylines, and a maximum jackpot of
1000 coins. The RTP for this game is 94.03%, which isn’t the
best we’ve ever heard of, but it’s not bad, either. You can win
free spins, too.
A few years ago, the UFC was a new and shiny thing, but now
it’s well known as the largest and most famous mixed martial
arts organization in the world. They put on at least a couple of
fights every month throughout the world, and they’re insanely
The UFC slot machine game features expanding wilds, 2 bonus
features, and actual footage from UFC fights. UFC stands for
“Ultimate Fighting Championship”.
Endemol Games is an interesting provider of slots games that
focuses largely on the UK market but also has a foothold in
multiple other countries. They do not seem to have a large
interest in the United States market. Many of their games are
based on licensed properties, especially game shows like Deal or
No Deal or Catch Phrase. Others are based on fighters from the
UFC or wrestlers like Hulk Hogan (Hulkamania).
They provide slots games for both brick and mortar casinos
and online casinos, and they work with some of the biggest names
in online gambling, especially sports books. Many of the bigger
name sports books based in the United Kingdom feature their
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